OUR STORY
OUR STORY
Quiet change. Loud love.
William Bennett began with a belief that fashion can do more.
Protect more. Honour more. Give more back.
Each piece is created with intention.
Ethical. Vegan. Slow made. Rooted in care for animals, the planet, and each other.
We design with purpose.
We produce without excess.
We use every collection to support the sanctuaries, rescues, and advocacy efforts that care for the voiceless.
This is not just clothing.
It is a quiet movement.
A gentler way forward.
OUR VALUES
Softness is strength.
No harm.
No animals used. Ever.
Low impact.
Clean materials, slow production, recycled packaging.
Inclusive.
Created for all who believe in living kindly.
Honouring nature.
Inspired by Danish simplicity. Rooted in Canada's wild beauty.
Our North Star.
Compassion. Clarity. Conscious choices.
WHY WE PRINT WITH PURPOSE
We create only what is needed.
No bulk production. No excess. Less waste.
Each piece is made to order when chosen. A mindful approach that reduces overproduction, honours resources, and ensures nothing is made without purpose.
This is slow fashion in practice.
Intentional. Responsible.
Made with care for the planet and everyone who shares it.
WHERE WE GIVE
Every purchase supports the work of those protecting animals, oceans, and the planet.
Twenty five percent of profits are donated to organizations creating real change.
Sanctuaries. Advocacy groups. Conservation efforts.
People and places doing the quiet work that matters.
We give because care should be active.
We give because gentleness belongs in action as much as intention.
Your order helps fund protection for those who cannot ask for it.
ORGANIZATIONS WE SUPPORT
Animal Justice
Humane Canada
Calgary Humane Society
Local sanctuaries and rescue partners
Environmental and ocean protection groups across Canada
SUGGEST A CAUSE
Have a cause close to your heart
We are always open to learning about organizations doing meaningful work.
If you would like to suggest a group for future donations, we welcome your note.
A NOTE FROM THE FOUNDER
William Bennett was created from a simple belief.
Gentleness can be powerful.
Care can be active.
Clothing can do more than dress a body. It can honour a world we love.
My work has always centered on protection and presence.
That intention now lives in every piece we create.
Thoughtful. Ethical. Quietly expressive.
Built for those who believe softness is not a weakness, but a way forward.
Thank you for being here.
For choosing to live gently.
For helping us support the animals, oceans, and places that need more voices and more care.
Evangeline
Founder, William Bennett